Hey!Joy is a fundamentally new approach to choosing entertainment for children.

Have you ever thought that buying toys can be just as fun and rewarding as playing with them?

Yes! with Hey!Joy it's possible!

Offline toy stores with interest zones where parents and children can try different toys in role-playing games. 

Our mission is to help adults select useful and educational entertainment for their children and make the process simple and fun. Our values are providing visitors with joyful moments, helping to understand kids’ interests, and finding the best toys and activities for them. We want parents to be superheroes for their children.

Hey!Joy Origin

Hey Joy was launched in 2020 with the opening of a fun, modern store in Mall of America. Hey Joy’s Ukrainian and American founders created the one-stop concept to discover, try and buy what a child loves.

In addition to traditional global toy brands, Hey Joy offers Ukrainian-made brands including Wise Elk, Cubika, Artwille and Yummy Joy.

Prior to opening their own retail stores, the founders of Hey Joy began selling their most popular brands (Wise Elk and Artwille) online and through U.S.-based retailers in 2016. These products and more can be found at Nordstrom, Barnes and Noble, and over 1,000 U.S. retailers today.

In Ukraine we operate big chain of toy stores www.bi.ua

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